This policy provides complete transparency on how cookies, pixels, and tracking technologies are deployed on backtoyou.pilatescoreuk.com. Below you will find an exact audit of technologies in use, their purposes, and actionable links to manage or disable tracking at any time.
1. What Are Cookies and Tracking Technologies?
Cookies are small text files placed onto your computer, smartphone, or tablet when you browse websites. They are widely used to make websites work properly, enhance security, remember user inputs (such as form progress), and provide aggregated analytics to site owners.
In addition to standard HTTP cookies, we may use related tracking technologies including:
- Pixels / Web Beacons: Transparent 1x1 image tags (such as the Meta Pixel) that measure whether an advertisement led to a page view, lead registration, or consultation booking.
- Local Storage: Browser-based storage utilised to preserve session state and prevent repetitive popup alerts.
- Diagnostic Tracking Scripts: Script libraries (such as Microsoft Clarity) that capture aggregated cursor movements, scrolling activity, and UX roadblocks.
2. Why We Use Tracking Technologies
PilatesCOREuk Ltd uses cookies and tracking technologies for three specific purposes:
- Strictly Necessary: Essential for website security, bot mitigation, edge performance, and enabling core functions like form submission.
- User Experience & Analytics: Helping us understand how visitors navigate our back rehabilitation guides, identify broken elements, and improve video load speeds.
- Marketing & Attribution: Measuring the effectiveness of our social media advertisements on platforms like Facebook and Instagram, ensuring we don't display repetitive ads to users who have already enrolled.
3. Detailed Audit of Cookies Deployed on This Site
The following table lists the specific cookies and tracking tools operating on backtoyou.pilatescoreuk.com:
| Category | Provider & Identifier | Purpose | Duration |
|---|---|---|---|
| Strictly Necessary | Cloudflare__cf_bm, cf_clearance |
Mitigates automated malicious bot requests, distributes traffic across global edge nodes, and protects against distributed denial of service (DDoS) attacks. | Session to 30 minutes |
| Analytics & UX | Microsoft Clarity_clck, _clsk, CLID, ANONCHK |
Records aggregated anonymous heatmaps, scroll depth, and interaction patterns to diagnose usability friction on our rehabilitation pages. | 1 year / Session |
| Advertising & Conversion | Meta Platforms (Facebook)_fbp, fr (Pixel ID: 1125019826529593) |
Tracks conversions (such as free video opt-ins and discovery call bookings) from Meta advertising campaigns and enables tailored retargeting. | 90 days |
| Functional & Booking | GoHighLevel / LeadConnectorleadconnector_* |
Maintains consultation calendar availability, form field persistence, and ensures smooth booking scheduling. | Session to 30 days |
4. How to Manage and Opt Out of Tracking
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your preferences through multiple independent mechanisms:
A. Direct Ad Platform Opt-Outs
You can manage how major advertising and analytics platforms track and target you across the web:
- Meta Platforms (Facebook & Instagram): Adjust your ad preferences and off-Facebook activity tracking directly within your Meta account settings at facebook.com/adpreferences/ad_settings.
- Microsoft Clarity & Advertising: Opt out of Microsoft's behavioral data collection and interest-based advertising via the Microsoft Choice Portal at choice.microsoft.com.
B. Industry-Wide Advertising Self-Regulatory Portals
You can opt out of interest-based advertising from hundreds of participating ad networks simultaneously via established self-regulatory portals:
- United Kingdom & Europe: European Interactive Digital Advertising Alliance (EDAA) — youronlinechoices.eu
- United States & International: Digital Advertising Alliance (DAA) — optout.aboutads.info
- Network Advertising Initiative (NAI): optout.networkadvertising.org
C. Browser Settings & Cookie Controls
Most web browsers allow you to manage or block cookies entirely. Note that blocking strictly necessary cookies may degrade website navigation or prevent calendar bookings from functioning smoothly:
- Google Chrome: Settings > Privacy and security > Third-party cookies.
- Apple Safari (Mac & iOS): Preferences / Settings > Safari > Advanced > Block All Cookies / Prevent Cross-Site Tracking.
- Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection (set to "Strict").
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data.
D. Global Privacy Control (GPC) and Do Not Track (DNT)
Our website respects browser-level privacy signals such as the Global Privacy Control (GPC). If your browser or privacy extension transmits a GPC signal, our systems interpret this as a valid opt-out request for non-essential third-party advertising tracking.
5. Questions and Further Information
If you have any questions regarding our use of cookies or this policy, please contact our team:
- Company: PilatesCOREuk Ltd
- Contact Lead: Kim Karlsson
- Email: kim@pilatescoreuk.com